Drag a WHERE chip onto a node, type the WHAT into the box, then use the buttons on each node to add the next step, a Yes/No branch, or a multi-way branch (surveys, upsell ladders). Click "Export outline" any time to copy the whole funnel as text.
Note: "Funnel" isn't its own WHERE — a funnel is the whole chain of nodes you build below. If someone lands on a page that just links out to several different funnels/offers, that's a Funnel/Link Hub chip, separate from Homepage, Landing, or Sales page. Affiliate Signup, Affiliate Dashboard, and Affiliate/Referral Link are also in the chip drawer, matching the aff-blueliss affiliate hub already built — plus Itinerary and Volunteer Signup pages for in-person event funnels (Masterminds, Workshops).